An AI shopping tool that knows the store as well as the list.
PROBLEM
A quick grocery run usually involves an invisible mental overhead. Remembering everything, choosing the right store, then navigating a list that doesn’t consider the context of the store and the shopper.
DISCOVER
Research revealed that users want tools that match real shopping.
Fourteen grocery app users ranked discoverability and list management far ahead of personalization. That decided what stayed and what got cut from v1.
87%
Prioritized search and filtering, making discoverability the dominant bet.
64%
Wanted better list management, confirming the list as the core surface.
64%
Valued descriptions and images, so content quality had to match feature quality.
37%
Wanted personalized recommendations. Lowest priority, first thing cut.
DESIGN
Prototypes
Three screens, each covering a distinct moment of friction: arriving at a new store, routing through it efficiently, and getting help mid-trip without losing your place.
Building a list before you arrive
Items are added one by one; the assistant fills in details you’d otherwise have to look up yourself.
Picking the right store for your list
The AI looks at what you’re buying and recommends where to get it, so you’re not choosing blind.
Questions without leaving your list
The assistant answers mid-shop questions about aisle locations, stock, and substitutes without pulling you out of your list.
REFLECTION